Design communicates creativity, craft, luxury
EDWARD BEINER |Disney Springs, Lake Buena Vista, FL
size: 930 sf
completion: September 2016
photos: Simon Lewis Studio LLC
Shop! member MNA contributed to the architecture and design
ELEVATING THE BRAND’S IDENTITY, this gallery-like space communicates creativity, craft, and luxury with elements that clearly identify the product as artistic and aspirational.
Having visitors experience the entire store upon entry, an ebonized oak feature wall creates a dramatic introduction. Acting as canvases, oversized light boxes on the walls serve to frame and illuminate the multi-brand store’s designer eyewear, which includes the brand’s own line.
Dividing the square display canvases into grids allows flexibility and organizes the product into curated sections. Topping the boxes with picture lights, similar to paintings in a gallery, further adds to the product as art message.
Other features include:
- Warm, gray natural pattern porcelain tile floors
- White, hand-trowelled plaster walls and vaults
- Black-framed antique mirror back wall
Antique brass, blackened steel, backlit white acrylic, and starfire glass on the fixtures also give an edgy, elegant vibe.