Testrite Visual Products, a manufacturer of custom display solutions, is proud to announce that Ken Hansen has joined the company as director of retail development, Western U.S. Ken will work with customers to develop tailored solutions for retail environments leveraging Testrite’s ever-growing product line.
Ken has considerable experience in retail displays, visual merchandising, and in-store marketing, including executive positions with several national chains such as Modell’s, Eastern Mountain Sports, Sports Chalet, Bob Stores, and Maurices.
“Testrite’s manufacturing facilities and engineering staff are invaluable tools for any in-store marketer or visual merchandiser,” says Hansen. “I look forward to working with our partners to develop innovative solutions that can be deployed quickly to help drive sales.”
“Ken has an inside understanding of the needs of retailers, including their challenges and opportunities,” says Jeffrey Rubin, Testrite’s president. “As a longtime customer, Ken also has experience drawing on elements of Testrite’s existing product line to design bespoke solutions for his retail spaces. He’s excited to be able to do the same with our customers, and we’re thrilled to see what he and our customers will develop together.”