Holt Renfrew is investing over $400 million in a number of updates, expansions, and renovations in its stores across Canada. This includes significant financial backing in new technologies that will improve customer interaction and support robust online capabilities. Updates include Holt Renfrew Ogilvy in Montreal, with a phased opening through 2020, as well as significant renovations to Toronto’s 50 Bloor Street West flagship store and a 10,000 sq. ft. expansion at Toronto’s Yorkdale location, both scheduled to be completed in 2020.
The high-end department store chain reports the renewal of Holt Renfrew’s Toronto flagship store at 50 Bloor Street West is designed by Kramer Design Group and Gensler. The store will be updated with an expanded and newly renovated women’s footwear department opening as early as winter 2018. The flagship Toronto store will include an expanded beauty department and women’s leather goods area. Once complete, the store will also include an expanded men’s department, repatriated from 100 Bloor Street West, which will grow by 55% compared to the stand-alone store and provide a more seamless shopping experience with an increased offering of the world’s best brands. Customers will be able to enjoy a gourmet dining experience in a new Colette Grand Café, slated to open late 2019.
Holt Renfrew Yorkdale will grow by 10,000 sq. ft. to 129,000 sq. ft. The interior has been designed by Kramer Design Group in partnership with Gensler, responsible for the store’s façade, expansion, and renovation, according to Holt Renfrew. Customers will have the opportunity to enjoy an expanded personal shopping service with two additional personal shopping suites and an expanded “world of” Gucci shop. Holt Renfrew Yorkdale will also feature a Fendi women’s and leather goods shop, a Balenciaga shop, and a new men’s Prada shop.
On St. Catherine’s Street in Montreal, the phased enhancements and renovations to Holt Renfrew Ogilvy will expand the store to over 250,000 sq. ft., making it the largest Holt Renfrew in Canada. Holt Renfrew reports the store “will feature a new facade led by Gensler.”
Holt Renfrew Ogilvy will add a main floor Chanel presence and in-store shops with Gucci, Dior, Hermès, Louis Vuitton, Fendi, Tiffany & Co., and Prada. An expanded beauty hall, leather goods shop, and an enhanced women’s footwear department will be added, as well. Customers can also enjoy an enhanced gourmet dining experience with a Colette Grand Café.
First-rate luxury experience
“As the Canadian luxury retail landscape evolves, so too is Holt Renfrew,” says Mario Grauso, president of Holt Renfrew. “These investments will help us to enhance the first-rate, luxury shopping experience our customers expect from Holt Renfrew. We’re confident in our vision, strategy and team, with a renewed and unyielding focus on exclusive partnerships and curating the world’s best luxury apparel and beauty brands.”
Other investments include the near completion of a two-year, 40,000 sq. ft. expansion of Holt Renfrew Vancouver. The store now includes a renovated women’s footwear area that has tripled in size and an expanded beauty hall, personal shopping and men’s department. Holt Renfrew Vancouver now has over 75 vendor shops from some of the world’s leading luxury brands, including a Chanel presence, Gucci, Fendi, Louis Vuitton, Dior, Tiffany & Co., and more.
The way people shop is also changing and Holt Renfrew is changing the way it meets customers’ needs. While bricks and mortar stores will always be the cornerstone of the business, Holt Renfrew is investing in new technologies that will increase and enhance the ways in which the company interacts with customers. Holt Renfrew is updating its entire online presence, including various categories being made available for purchase through ecommerce. These new technologies will be integrated into existing customer touch points, including the Holt Renfrew magazine.