Smart lighting and effective product staging pique customers’ interest
Technology brand Garmin International Inc., a unit of Garmin Ltd., teamed up with Frank Mayer and Associates to strategize, engineer, and manufacture floor standing and countertop display units to showcase the company’s many series of GPS navigation and wearable technology products.
The principal unit is a customizable floor standing display with options that allow retailers to tailor graphic panels, video loops, product storage, and the amount of exhibited merchandise to meet their specific market and inventory. A locked glass door provides secure display while the Garmin brand name is easily recognizable in frosted glass on the base cabinet and backlit along the top.
Offering the same customization choices, the countertop display units can hold up to three products and is a beneficial option to retailers with space constraints.