Design brings brand’s rallying cry to life
MERRELL | Legacy Place, Dedham, MA
size 2,100 sf
completion September 2016
Contributing Shop! member CallisonRTKL design
BRINGING THE BRAND’S “DO WHAT’S NATURAL” RALLYING CRY TO LIFE, this design provides an inspirational setting that connects customers to a wide range of outdoor activities and motivates adventurers to take their next big journey.
Creating a scalable, kit-of-parts basecamp concept, store features include flashlight pendants, tentpole ceiling spans, and portable stump stools. Clamp tables, modular wood benches, and shelving suspended from climbing ropes further enhance the durable, versatile concept and also expresses the durability and versatility of the brand’s products. Unpolished concrete flooring gives the space a down-to-earth, grounded feel.
New products and seasonal items are in the campfire zones, at the front and back of the store. Apparel and footwear define the Provisions Zone, in the store’s center. Other elements include:
- Picnic table fixtures
- Guidepost signs
- Outdoor motif full wall graphics
A flexible footwear wall allows for differing displays at varying heights. Moveable spotlights and directional track lights highlight the merchandise and walls.