Design unites two unique environments
JIMMY CHOO MILAN VIA SANT’ANDREA | Milan, Italy
size: 2,745 sf
completion: September 2016
photos: Christian Lahoude Studio
Shop! member Christian Lahoude Studio contributed to the architecture, design, and project management.
TAKING INSPIRATION FROM CLASSIC ITALIAN DESIGNS of the 1940s, this project uses highly polished brass and contrasting materials to create two unique, yet complementary, environments.
Located in the heart of the city’s fashion district, the Milan store is the first Jimmy Choo’s in Europe to have fully dedicated men’s and women’ boutiques featuring two discrete but connected spaces.
Expanding the windows on the entrance façade creates a sense of openness. From the street and galleria, the store is entirely visible on the women’s side. A shelving system enhances the transparency.
A series of mirrors and mesh laminated glass, punctuated by occasional niches presenting products, mark the stairs to the lower level and ties both floors together.
Features on the lower level include an opulent column surrounded by marble pedestals. Further back, dedicated VIP and bridal rooms provide intimate experiences for guests.
Other store elements include playful geometric pedestals that place the products at a lower angle, making the merchandise more available to visitors. Flooring throughout the space is marble: white on the women’s side and black on the men’s.
Uplit wall panels on the men’s side enhance the tall space and are balanced with circular pendants. A recessed track light with running magnets accents the depth of the space in the women’s store.
As the first of the brand’s locations to have a video display, this new feature is inserted into a gold laminated mesh panel next to the stairs.