Winter is coming and it looks fabulous
MACKAGE TORONTO FLAGSHIP | Yorkdale Shopping Center, Toronto
size: 2,608 sf
completion: October 2016
photos: A-Frame Studio
Shop! member Burdifilek contributed to the design and project management
OFFERING A WELCOMING RESPITE FROM THE BUSYNESS OF THE TRADITIONAL SHOPPING EXPERIENCE, this modern ski chalet-inspired design wraps customers in a luxurious, immersive cocoon.
References to snow, ice, and cold express the brand’s celebration of colder climates. These include a backlit image of the Rocky Mountains. A cash desk also resembles the chiseled chunk of an iceberg.
Not displaying product duplicates encourages patrons to make requests for sizing and results in a minimal amount of merchandise on the floor. To the fill the environment in a meaningful way, visual interest is incorporated into the design to act as a contextual backdrop for each product collection.
Shelving and single hang bars sit against a variety of backdrops highlighting the brand’s collections. The store also features three levels of lighting. Ambient light from the back wall sets the tone for the space. Lighting tracks in the ceiling beams serve as directional lighting to focus attention on specific zones. Integrated shelf lighting beautifully illuminates displays.