Winter is coming and it looks fabulous
MACKAGE TORONTO FLAGSHIP | Yorkdale Shopping Center, Toronto
size 2,608 sf
completion October 2016
photos A-Frame Studio
Contributing Shop! member Burdifilek design
Offering a welcoming respite from the busyness of the traditional shopping experience, this modern ski chalet-inspired design wraps customers in a luxurious, immersive cocoon. References to snow, ice, and cold express the brand’s celebration of colder climates. These include a backlit image of the Rocky Mountains. A cash desk also resembles the chiseled chunk of an iceberg.
Rather than display duplicates, the store encourages patrons to request sizes, resulting in a minimal amount of merchandise on the floor. To the fill the environment in a meaningful way, visual interest incorporated into the design acts as a contextual backdrop for each product collection.
Shelving and single hang bars sit against a variety of backdrops highlighting the brand’s collections. The store features three levels of lighting. Ambient light from the back wall sets the tone for the space. Lighting tracks in the ceiling beams serve as directional lighting to focus attention on specific zones. Integrated shelf lighting illuminates displays.