Design promotes education, exploration
USING THE BRAND’S SIGNATURE BLUE HUE IN KEY AREAS such as pick up, service, demos, and consultation amps up the trust factor by reminding customers where they are and who they are dealing with. Concentrating on the typical customer who comes in with a specific bill of material, the easy navigable kit-of-parts design encourages education, exposure to new products and services, and interaction with staff.
WESTBURNE | Mississauga, ON, Canada
size 2,720 sf
completion September 2016
Contributing Shop! member
Canada’s Best Store Fixtures consulting, design, fixtures, in-store signage/graphics, and project management
Feature walls showcasing products in categories vs. brands keeps the store looking organized and clean. There are also areas where staff can use products when interacting with customers.
Blue-branded product feature demo fixtures and pallets create areas of interest for customers to explore while waiting for their orders to be filled. The space’s openness also allows for decompression from one main category to another. A flexible layout allows vendor-supported events.