Design creates one-of-a-kind destination
TACO BELL CANTINA | Harmon Corner, Las Vegas
size: 3,205 sf
completion: November 2016
photos: gamma photography studio
MERGING THE TACO BELL BRAND WITH LAS VEGAS CULTURE turns this two-level, one-of-a-kind restaurant into a hip, round-the-clock destination.
Combining multiple genres not typically associated with fast food, such as adding alcoholic beverages to the menu, selling limited edition merchandise, and offering a nightclub atmosphere in the evenings, establishes a must-see presence on the famed Las Vegas Strip.
Using brand colors and slot machines as inspiration, three, illuminated signature bells put an attention-getting twist on exterior signage directly over the location.
Custom light installations greet visitors upon arrival and direct them to the point of sale. A frozen drink station with seven large water bubble lines illuminated in various colors is a vibrant focal point. Extending the tubes into an expansive, computer-controlled LED illuminated ceiling provides visitors with eye-popping performance art.
An open kitchen provides fresh food theater. A kiosk pairing stained wood laminate with stainless steel, and featuring wooden taps embossed with soda flavors, puts a refreshing spin on self-serve beverages.
Immersive lighting and a sound system add to the nightclub vibe that takes over the second level after the sun goes down. The space also features a DJ booth and VIP lounge.
The brand’s signature bells underneath an arch serve as a backdrop for weddings. High definition cameras broadcast the ceremonies over a 14-ft. video board.
More unique elements are an outdoor patio with covered seating and vibrant purple canopies. The patio connects to the main level with a 16-ft. continuous opening in the storefront, blurring the lines between inside and out. Heating and mist cooling devices ensure year-round use.
Other features include modern pendant fixtures, sophisticated lounge furniture, exposed brick walls, weathered wood accents, and ceramic floor tile with an antique ornamental design. Smart, functional furniture and fixtures also encourage community interaction, such as a hub table with areas to recharge and mingle.
Electronic bulletin boards on both levels allow customers to know when their orders are ready without having to stand at the counter. Backlit graphics highlighted with LED strip lighting create a halo of light and subtly accentuate the Taco Bell branding. Laser cut metal emojis spelling out the phrase “I love Taco Bell” are playful and welcoming.