Digital mirror adds high-tech, social appeal
FOSTER GRANT |Florida Mall, Orlando
size: 560 sf
completion: November 2016
photos: Charlie Mayer Photography
BUILDING OFF OF THE BRAND’S WHOLESALE AND E-COMMERCE BUSINESS, this fashion-forward, scalable concept serves as a prototype for future expansion. The warm and casual open loft environment is a welcome sight for shoppers seeking the latest trends.
An interactive mirror at the front of the store adds high-tech appeal by letting customers see themselves wearing four styles side by side for comparison. Customers can elicit comments by emailing photos.
Backlit feature walls with magnetic shelves encourage exploration and can be easily updated. Other elements include modular floor fixtures, navigable wall displays with eye-level mirrors, and large format graphics. Recessed multi-spot LED fixtures highlight the perimeter display. Linear pendants add to the central ambient lighting. Cameras also collect data on typical customer path and key engagement touch points.
White regency brick faux panels, oval stripe wallcovering, and porcelain wood plank flooring bring warmth and texture to the design.