Shop-in-shop appeals to adventurers
THE NORTH FACE OUTERWEAR OUTPOST IN DICK’S SPORTING GOODS | 450 DICK’s Sporting Goods locations in the U.S.
size: 40 sf
completion: October 2016
photos: IDL Worldwide
Shop! member IDL Worldwide contributed to the design, engineering, in-store signage & graphics, project management, and store fixtures
BY MAKING A BOLD, VISUALLY ARTISTIC STATEMENT, this scalable shop-in-shop attracts the attention of adventure-seeking customers during key jacket buying season.
Through inspiring, immersive storytelling, the project conveys the brand’s heritage alongside its modern, technical, and innovative designs. Elements such as faceted sculptures and striking imagery embody extreme winter exploration conditions and create a strong emotional connection to the outdoors. Positioning products according to usage types also simplifies and enhances the buying process.
Other features include shelf toppers and wayfinders to help consumers navigate the space. Blocking out the sea of dark coats and outerwear with white also makes the space feel cleaner and more navigable.