Makita is hitting the road with a new fleet of custom vehicles to travel across America, engaging tool users and dealers with an interactive tool demonstration on wheels.
Dubbed the Driving Innovation Tour, the company’s fleet of fully-custom vehicles will each carry a full range of Makita LXT, which gives users one system using the same batteries and chargers on all LXT tools. The tour delivers a 360-degree experience with the very latest in cordless innovation with hands-on demonstrations, sweepstakes, giveaways, and promotions.
“Makita made a significant commitment and investment in the Driving Innovation Tour to bring our leading LXT technology to users and dealers so they can experience Makita innovation hands-on,” says Brent Withey, Sr. director of brand marketing at Makita U.S.A., Inc. “The number of tour events will reach well into the four figures each year as we bring this mobile experience to our user and dealer audiences where they work and where they learn, and even where they play as the tour will make stops at Makita sponsored events off the job site.”
Each Driving Innovation Tour vehicle packs a full range of Makita LXT tools, power equipment and lifestyle solutions, offering users and dealers an opportunity to experience Makita’s vision of a cordless job site.