Merchandise appears to be floating
ELITE | Cedar Mall, Rice Lake, WI
size: 3,200 sf
completion: December 2016
photos: Abernathy Photo
Shop! member Chandler Inc. contributed to the design, engineering, millwork, project management, and store fixtures
HAVING AN IMAGINATIVE DISPLAY OF HIGH-END SPORTING SHOES THAT APPEAR TO BE FLOATING provides this store design with an eye-popping focal point that elevates the customer experience.
The unique, versatile, and functional custom shoe slat wall has no visible attachments. Staff can remove or add merchandise without leaving empty brackets behind.
Other store design features include:
- Merchandised mannequins and vignettes
- LED signage featuring sport photos
- New store logo signage
- Dark color palette with crisp lines
- Custom design and fabricated raw plywood fixtures
A bold entrance draws customers to an open floor plan with defined sight lines and navigation. Accent wall lighting and ceiling lighting draw attention to the wall merchandise and free-standing floor fixtures.
The store experienced a 30% increase in sales.