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Green Scene
Design makes eating veggies fun
HOPSCOTCH | Scotia Bank Plaza, Toronto
size: 843 sf
completion: December 2016
photos: David Whittaker PhotographyShop! members contributed to the following elements:
Jump Branding & Design Inc. design, artwork, visual elements
Panolam Surface Systems laminate
Wilsonart laminate
EATING VEGGIES TAKES A FUN TURN AT THIS QUICK-SERVE RESTAURANT, where the design injects a playful vibe into the vibrant green and white space.
Applying a hopscotch game on the concrete tile floor conjures up happy memories and provides a signature element. The hopscotch decal also draws the eye towards the point of sale. Humorous graphics such as “I’m just sitting here eating salad, making plans for world domination” further enhance the customer experience.
Other highlights denoting the brand’s fresh offering include utilizing cues from greenhouses and the rural countryside. Using faux reclaimed wood alludes to farms and barnyards, while also maintaining cleanliness and wipe-ability in the food prep area. Angled ceilings along with a metal structure frame the green produce display area.
Illustrative linework of veggies, fruits, and leaves applied to the wood softens the space. White pillowed subway tiles in the kitchen is modern yet traditional.
