LSI Industries Inc., a leader in visual image and engagement solutions, has announced that it will reorganize operations to better serve customers’ needs across market verticals with integrated, innovative business solutions.
The alignment with customer needs will offer strategic markets:
As part of the reorganization, LSI will introduce a new chief commercial officer role, launch a search for a chief marketing officer—a new role for the company—and name an SVP of product development and management.
•One source for solutions designed to enhance retail and commercial environments.
•Coordinated lighting, graphic, and technology products and services, including new product development, to optimize and advance functionality and performance.
•Distinctive approaches for developing, implementing, and maintaining the customer experience in the physical environment.
“Over the years, LSI has grown rich with solutions for retail and commercial environments, from products to support brand image programs, such as graphics and lighting, to technology solutions to increase engagement, like digital signage, controls, proximity marketing, and analytics. All of these products and services, as well as market expertise, are converging to help clients implement and maintain the customer experience in the built environment like never before. And now, these implementations can be achieved with one source and one streamlined solution,” says Crawford Lipsey, president and COO of LSI Industries.
As part of the reorganization effort to streamline services and deliver the full scope of LSI’s capabilities to customers, LSI is:
•Merging operations, including leadership, sales, marketing, and product development functions, previously segmented by product type (i.e. lighting, graphics & technology), around key markets and customers.
•Introducing a new chief commercial officer role, which will be responsible for leading LSI’s total sales organization and market channels for all LSI products and services. This role will be assumed by Jeff Croskey, who has served as president of LSI’s Graphics Segment since 2015.
•Launching a search for a chief marketing officer, a new role for the company, to implement marketing strategies and communications that support our customers evolving needs, and will include leadership of new product development.
•Naming an SVP of product development and management who will oversee development of all lighting, graphic, and technology products to ensure maximum optimization of integrated solutions for customers.
Ron Brown, CEO of LSI Industries, comments, “We are committed to becoming more focused on our customers’ needsthrough progressive changes in how we service the customer as well as investments in right fit emerging technologies and offerings. Packaging and delivering the full scope of LSI’s capabilities, including technology, products, and services, as one, coordinated operation, will allow us to create further value for our customers.”