Mysteriously Eye-Catching Display
size: 25 by 18.5 by 82 in.
client: E&J Gallo Winery
POP type: End Aisle Display Permanent
product category: Wine
Shop! award: Silver (West Coast POP Show)
Shop! member ICON Design + Display contributed to the display
APOTHECA DISPLAYS THEIR VARIETY OF WINES WITH A CHAIR IN ITS CENTER. The chair represents what inspired the creation of the brand; the drama and romance from the 13th century. Its features are handcrafted with sheet metal and wire, with the logo above the chair’s center and wine bottles incorporated underneath and on its legs.