Fixtures create platform for merch to shine
TIMBERLAND | Mall of America, Bloomington, MN
size: 1,500 sf
completion: September 2017
photos: Adam Kennedy Photography
Shop! award: Store Fixture (Design Awards)
Shop! member BDA + RP LLC contributed to the electrical/lighting, engineering, exterior signage, general contracting, in-store graphics, metalwork, project management, and store fixtures
MIXING MODERN AND MORE CRAFTED FIXTURES IN THIS POPUP STORE DESIGN not only highlights the traditional products made famous by brand. It also creates a platform for newer, more youthful products to shine without looking out of place.
The repurposed space, built nearly 15 years ago, was transformed without demolition or construction to resemble a museum installation with curated touch points and areas of discovery.
Adhering to sustainable principals, the space came to life in three days with a reusable, flexible concept that can be brought back in its entirety when required. This includes fixtures that require minimal labor within the 72-hour time limit.
Entering the space, consumers pass through a footwear galley with a well-placed array of pedestals that elevate the product in eye-catching, well-lit poses resembling a high-end artistic exhibition. Lit vertical plinths provide a decorative decompression zone. An icon wall at the rear of the store, featuring the brand’s iconic yellow boot, serves as a focal point.
Ribbed glass shelves, frosted glass windows, and well-placed mirrors diminish shadows and give visitors the impression they are inside a much larger space. Built-in ambient lighting adds a calming touch.