Design creates inviting destination
SEATTLE CHOCOLATES | Tukwila, WA
size: 4,500 sf
completion: January 2017
photos: Aaron Leitz Photography
Shop! member MG2 contributed to the architecture and design
TURNING THE BRAND’S 1960s-ERA FACTORY into an inviting destination creates a sweet experience for chocolate lovers.
Using the location provides a realistic, educational, and memorably delicious peek at the production process. Adding a retail space, tasting room, and classroom increases the B2C shopability of the traditional B2B space.
Other highlights include using the corporate color, magenta, on a mezzanine walkway. Oversized banners along the warehouse ceiling brighten the factory floor. The interactive classroom is equipped with a tasting bar featuring custom tables, jars, and finishes.