Colors, graphics encourage exploration
VIBRANT COLORS AND PLAYFUL GRAPHICS ENHANCE WAYFINDING and entice shoppers to explore this bright, fun store. The layout draws customers in through the produce section and then draws them further into the store, to the added-value services. Baffles over the produce area also reduce ceiling height and provide a more intimate setting. The brand’s signature red color is featured in design elements, such as flooring in the produce area. A custom wood perimeter wallcovering and white tiles sprinkled throughout the store create visual interest.
CALGARY CO-OP | Calgary, AB, Canada
size 32,000 sf
completion November 2016
photos Brian Harder Photography
Contributing Shop! member: SLD design, in-store signage/graphics