‘Floating’ merchandise elevates sportswear brand
ELITE | Cedar Mall, Rice Lake, WI
size 3,200 sf
completion December 2016
photos Abernathy Photo
Contributing Shop! member Chandler design, engineering, fixtures
AN IMAGINATIVE DISPLAY OF HIGH-END SPORTING SHOES THAT APPEAR TO BE FLOATING provides a focal point that elevates the customer experience. The unique, versatile, and functional custom shoe slat wall has no visible attachments. Staff can remove or add merchandise without leaving empty brackets behind.
A bold entrance draws customers to an open floor plan with defined sight lines and navigation. Accent wall lighting and ceiling lighting draw attention to the wall merchandise and freestanding floor fixtures.
Other store design features include:
- Merchandised mannequins and vignettes
- LED signage featuring sport photos
- New store logo signage
- Dark color palette with crisp lines
- Custom design and fabricated raw plywood fixtures
The store experienced a 30% increase in sales.