Bold window campaign captures attention
CONVERSE ESSENTIALS | Boston
completion: April 2017
photos: Sean Collins
Shop! member Quarter20 Inc. contributed to the design, engineering, and in-store graphics
COMBINING IMPRESSIVE IMAGES AND CATCHY PHRASES CREATES THIS BOLD, ATTENTION-GETTING WINDOW CAMPAIGN, announcing the arrival of the brand’s apparel line.
Printing photography onto large plywood sheets lets these large-scale pictures make an impactful impression that draw customers into the store.
Found materials create the window backdrops. Floor fixtures, along with wall and signage items, also deliver the campaign’s messaging inside the store.