Tech-driven sculpture interacts with shoppers
#TORONTO STYLE | CF Toronto Eaton Centre, Toronto
size: 130 sf
completion: August 2017
photos: Steve Tsai Photography
Shop! member Eventscape Inc. contributed to the in-store signage and store fixtures
THIS INTERACTIVE, EYE-CATCHING SCULPTURE TURNS SHOPPERS INTO STARS by encouraging them to activate the oversized camera shutter button, strike a pose, and smile. A digital SLR camera concealed behind a two-way mirror counts down to five before snapping their pictures. Uploading the photos to the sculpture creates a colorful display of selfies that showcase the city’s stylish residents and highlights the marketing campaign, Reflections of Toronto Style. It’s also a fun experience that drives people to the mall and boosts dwell time.
Measuring more than 26 ft. long and seven-and-a-half ft. high, the sculpture’s powder-coated metal frame is clad with millwork and mounted on a steel base plinth. The front face is finished with powder-coated aluminum. The back is clad in mirror acrylic that creates an engaging pattern. Using mirrors also serves as a metaphor for the city’s diversity of style and the people who define it.
Other features include modular elements that click together seamlessly and mount to metal channel frames. Connection details are hidden and can be easily disassembled for re-use.