Delightful display draws attention
The 360-degree, bottle-shaped contour rack featuring cool blue tones provides an eye-catching, refreshing vibe to the client’s new product launch.
The display is appropriate for the three largest distribution channels in Mexico — grocery stores, convenience, and traditional mom-and-pop stores. Metal, PETG, and vacuum formed polystyrene make this design effective and functional. The display is also within budget, meeting the goal of being under the $50 range.
CIEL CONTOUR RACK
client The Coca-Cola Company
POP type permanent
product category beverages
retail type supermarket
Contributing Shop! member
Diseko Soluciones design
Having the display become part of an initiative for the product launch contributed to making an impressive impact on Mexico’s competitive, summer water market. The Coca-Cola Corporation reports the campaign was very successful and pushed the display to its eight bottlers in the country for the 2018 season.