Honeycomb insert bolsters branding
BURT’S BEES TARGET ENDCAP
client Burt’s Bees
POP type temporary
product category hair care and skin care
Contributing Shop! member
Ryan Scott Inc.
Combining elegant art and an on-brand color palette, the thoughtful design of this Burt’s Bees endcap commands a strong in-store presence. Created to support and promote the launch of the brand’s new line of sheet masks, the display also drives incremental sales for other featured products through eye-catching merchandising.
The overall feel of the display evokes a traditional Craftsman architectural style for the outer structure and helps to anchor the brand’s natural roots. Each displayed product pops amid a black background framed by a whitewashed wood-plank graphic. An innovative honeycomb insert breaks up the product mix and provides an engaging and visually interesting assortment.
The Burt’s Bees endcap was designed to accommodate a highly specific overall size, budget, and product mix. It also respects the client’s request for the tinted lip balms to be merchandised cap out. Also in line with the client’s request, all the product shipped with the display.