Cascades Inc., a leader in ecological recycling, packaging, and hygiene solutions, has been honored with the Ruby Award for innovation of the year in the confectionery industry for its recyclable and insulating container northbox.
Each year, the Ruby Awards recognize a product in the confectionery market that is a breakthrough innovation that helps advance the industry. This award is presented by the National Confectioners Association (NCA) during the Sweets & Snacks Expo, held this year in Chicago.
With the rise of e-commerce, there is an urgent need to reduce the environmental footprint of the thermal packaging used by the confectionery industry. Packaging is now an integral part of the brand experience, and the new generation of buyers understands its impact on the environment. Cascades aims to be part of the solution with its isothermal container northbox made of 100% recycled cardboard, which was designed to be recycled at the end of its life: a first for North America.
“Our most recent innovation, the northbox level 2 insulator, is perfectly suited to parcel delivery of temperature-sensitive products during the summer season. We are delighted to offer the confectionery industry a recyclable alternative that preserves the freshness and integrity of their products during transport. We are very proud to have received this award,” says Luc Langevin, president and COO of the Cascades Specialty Products Group.