Watch boutique’s modern take on retro Caribbean atmosphere
Little Switzerland, the largest authorized retailer of Breitling timepieces in the Caribbean and North America, has opened a new Breitling Boutique on Front Street in Philipsburg, St. Maarten, the first of the Breitling new concept Boutiques in the Caribbean.
For more than a year, Breitling has been introducing its urban loft boutique concept that has drawn an enthusiastic reception. Each boutique offers a casual, but stylish, modern retro ambience. This allows customers to explore the brand’s watches in a relaxed, unhurried environment.
In the newly designed “loft” atmosphere, the Breitling yellow is prominent alongside dark brown and beige wood floors and finishings. A variety of props and features highlight the themes of air, land and sea.
“Breitling’s decision to partner with Little Switzerland and open their first new concept Boutique in the Caribbean is further evidence of both companies’ commitment not only to their mutually successful relationship but also to the recovery and success of the St. Maarten market following Hurricane Irma,” says Hal Tayler, CEO of Little Switzerland.
The new boutique is home to Breitling’s entire range of timepieces, including the recently introduced Superocean Héritage II Chronograph 44, the Navitimer collection, and the new Premier collection. This Breitling Boutique in St. Maarten replaces an earlier iteration of the Breitling Boutique, which Little Switzerland opened in 2013 in a location next door.