Brewing company keeps original design with modern twist
The revamping of the first Goose Island Brew Pub founded in 1988 is inspired by the company’s history of pioneering craft brewing in the United States and its significance to the city of Chicago. The new holistic concept is established with three key principles: the people, the product, and the process.
Transparency behind beer making engages guests with brand interaction. Brewing facilities are visible behind full-height glass walls from both the Taproom and Private Event Space. This encourages visitors to interact with the environment by participating in brewery and tasting tours that highlight the craft brewing process.
The Main Taproom bar is modern and clean with urban materiality. The custom brushed aluminum 28-tap tower and pipes track their way along the taproom ceiling back to the brewery to connect the guest to the product.
GOOSE ISLAND | Chicago
completed October 2017
size 13,000 sf
Contributing Shop! member:
555 International design, fixtures/millwork, furniture/upholstery, int. signage, lighting, MEP, proj. mgmt.
The Vintage Ale Bar is more traditional in aesthetic. It inspires conversations along a 20-ft.-long hand-worn walnut bar top with aged brass panels and detailing. Along the back wall, a large engraved leather map of Chicago with gold stars marking Goose Island’s locations acts as the backdrop of two fully upholstered crescent booths for larger groups.
The spacious open kitchen is dressed in black glazed brick tile, and a wood fire grill enforces the rustic, casual environment.
To embody the future of the brand, the refined and modern space pays homage to the brand’s urban, gritty roots. The new design features the original 30-year-old Goose Island “Brewpub” lit sign on the building’s southwest corner, restored to its former glory.