Lakeshore, a developer and retailer of innovative educational toys for kids, has brought its first popup shopping experience to Mall of America. Located in Bloomington, Minn. U.S., the Mall of America is hosting Lakeshore’s Gifts for Growing Minds popup from Labor Day through the end of the year. The store includes hands-on activity stations that encourage kids to play, discover, and learn.
From a real-moving robot children design themselves to an enchanting fairy land playset that opens up a world of wonder, the 200-sq-ft. popup showcases exclusive gifts for ages 0-11. All products are from Lakeshore’s 2019 Gifts for Growing Minds catalog. A colorful 10-ft. tree display features Lakeshore’s Turn & Learn Magnetic Gears so that kids can construct their own creations.
“We are so excited to bring the Lakeshore brand to life in the Mall of America,” says Seth Zimmerman, chief creative officer at Lakeshore. “Our interactive Gifts for Growing Minds popup invites kids and families to experience Lakeshore as never before.”
With 60 stores across the country—including two in Minnesota—plus its flagship catalogs and thriving e-commerce business, Lakeshore has been creating educational products for over 60 years. Each product is designed by in-house expert educators.
“It’s thrilling to launch our first popup concept at one of the country’s leading retail and entertainment destinations,” says Bo Kaplan, Lakeshore’s president and CEO. “We look forward to connecting with shoppers, sharing our passion for education, and demonstrating the power of play in a whole new way.”