Shop! Environments Association has licensed its Outstanding Merchandising Achievement (OMA) Awards program to Japan Promotional Marketing Institute (JPM), a part of the Shop! Global network since 1969. On Oct. 23-25 at the Japan Promotional Marketing Show 2019, JPM will be hosting one of Asia’s largest POP contests, featuring more than 600 POP displays at the Tokyo Industrial Metropolitan Trade Center, Taitokan.
The OMA Awards program has been recognizing the most innovative and effective in-store and point-of-purchase (POP) displays for more than 60 years. It has become one of the most respected and highly regarded display awards programs in the world.
“This is the first time we have licensed the OMA Awards program, and Shop! is thrilled to be working with JPM, which produces one of the top POP shows in Asia,” says Todd Dittman, Shop! executive director. “The program, which originated in the U.S., became a staple of GlobalShop 26 years ago. While the contest attracts global companies, licensing with JPM gives our awards program much greater access to the Asian audience. We look forward to growing together in the coming years.”
The Japan Promotional Marketing Show has four distinct areas, providing multiple opportunities for POP creative businesses and students to showcase their work:
- JPM POP Creative Awards, recognizing excellence for in-store marketing and POP displays
- JPM Planning Solutions Awards, celebrating the presentation of excellent planning works
- Young POP Creative Awards, a POP contest for students
- Trade fair stands on the show floor
“We are making the JPM POP Creative Awards an international award by receiving the Shop! OMA Awards program license. We want to increase the value of the JPM and make the exhibition open to the world that will be connected to the next generation,” says Masanobu Satou, JPM secretary general. “We wish to not only disseminate the great points of Japanese POP to the world, but also to actively incorporate the excellent design and concepts from each country in the Shop! Global network. In an environment where purchasing behavior is changing dramatically, we want to share the information useful to each other with all countries of the Shop! Global network.”
Next year, JPM will host its 50th anniversary show from Oct. 28-30, 2020. Shop! members from around the world are invited to enter the contest and participate as exhibitors. They will begin accepting entries in May 2020.