Coastal-inspired redesign reflects brand’s Florida roots
TERVIS TUMBLER FLAGSHIP | Fort Myers, Fla., US
Completed August 2019
Contributing Shop! member
Ryan Scott fixtures
Executed under a tight 90-day timeline, Tervis Tumbler’s new flagship location at the Coconut Point shopping center redefines the company’s brand identity at retail. The final product reflects old and new alike, with a clean, modern, original overall approach that celebrates Tervis Tumbler’s coastal Florida heritage.
Premium durable materials are utilized throughout the space. Hand-laid woodgrain ceramic grey tile flooring is complemented with cool white wall paint and recessed LED lighting. Dimensional wall panels feature a teak wood border and whitewashed wood slatwall. The white slatwall shelves are illuminated by recessed lighting.
This material palette is carried into the floor fixtures. Real sand with embedded logos brings coastal fun and texture into the space, and clean white walls are disrupted by a continuous dimensional acrylic wave that pulls in Tervis’ signature blue colors throughout the entire store.
This detail plays up the company’s vibrant branding and is complemented by custom-made chandeliers constructed from Tervis cups. The ocean inspiration continues onto the cashwrap and backwrap area, which is backed by a whitewashed wavy-textured wall panel accent flanked by two 12-ft. palm trees with a 75-in. TV front and center.
A window feature is also shaded by two large palm trees, showcasing an oversized Tervis logo lounging in a hammock. This sits directly in front of a coastal porch seating area that vividly portrays the Tervis lifestyle, furnished with Adirondack chairs, a sisal rug, a reclaimed-wire-spool table, and a tech bar made from recycled Tervis cups.
Further playing up the company’s history, vintage memorabilia is on display in the center of the store, encircled by a timeline that tells the brand’s story.
The project had an approximately 90-day timeline from start to finish. This included creative development, engineering, fabrication, permitting, construction, and installation. 3D concept design and engineering were utilized to clearly visualize the space and construction of all the elements and finishes, helping to define expectations and provide a clear roadmap for success.