Things Remembered, a leading omnichannel retailer of personalized products and gifts, completed the first phase of its in-store innovations today, which included the rollout of iPads to all of its 174 stores and the introduction of Personalization Bars to 50 of them. With the iPads, customers can personalize one-of-a-kind gifts, preview their designs, and make edits in a matter of clicks, all while working one-on-one with a Personalization Expert.
Select stores now also feature Personalization Bars where customers can design personalized items, socialize, and receive a behind-the-scenes view of the production of their personalized items. The bars are designed to make the personalization process seamless while encouraging customers to tap into their creativity.
“Today so much of retail is about the customer experience. And because we’re celebrating the moments that matter in life, big and small, we want to ensure the Things Remembered experience is as personal, thoughtful, and engaging as possible,” says Nelson Tejada, president and CEO of Things Remembered.
The first phase of the brand’s in-store transformation has focused on modernizing the technology across the retailer and showcasing the personalization experience. The brand has begun hosting events across its stores nationwide to introduce customers to the interactive technology. Events are planned through the holiday season and include trunk shows, launch parties for new products, wedding and birthday celebrations, and more festive seasonal events.
Things Remembered has already begun phase two of its in-store innovations with an entirely new store prototype in development. The innovations are part of a larger plan to evolve the brand, enhance the customer experience, and highlight the brand’s unique and growing personalization offerings.