After the successful limited release of its Huskee Cup Swap program last month, Think Coffee is launching the program company-wide at all 11 of its New York City locations. Under this innovative program, anyone who brings in a used HuskeeCup will have their beverage served in a clean, sanitized replacement. Earth-conscious customers who want to avoid single-use cups no longer have to worry about cleaning their own travel mug because Think Coffee takes care of the dirty work for them.
An estimated 600 billion coffee cups end up in landfills each year because they cannot be recycled. The aim of the Think Coffee Huskee Cup Swap is to put a small dent in this environmental disaster by reducing the reliance on single use coffee cups.
Taylor Bloom, a lead barista at Think Coffee’s Eighth Avenue location, says of the new program: “Our goal is to make it as easy as possible for our customers to consume less. The key was finding a cup that everyone will want to use regularly. The HuskeeCups have a great design, easy to clean and to drink from. Plus, they are made out of an organic byproduct of the coffee milling process, and so are extra eco-friendly.”
Available for purchase for $20 at Think Coffee, HuskeeCups are made out of 50% coffee husk (waste from the coffee production process) and 50% post-consumer plastic. They are designed for durability and cleanability and can be turned back into new HuskeeCups at the end of their useful life.