More than half (54%) of American households have a pet, according to market research firm Packaged Facts.
Packaged Facts estimates that households with pets total 67 million in 2019. The two most popular pets, dogs and cats, live in 39% and 24% of U.S. households, respectively. One in eight households has other pets, including fish, birds, reptiles, and rabbits.
A key trend shaping today’s pet owner population is its increasing diversity. Compared to a decade ago, pet owners are now more likely to be a member of a multicultural population segment (28% in 2018 vs. 22% in 2008).
“Between 2008 and 2018, the increase in the number of Hispanic, African American, Asian, and other multicultural pet owners was five times higher than the increase in the number of non-Hispanic white pet owners,” says Packaged Facts Research Director David Sprinkle.
Packaged Facts reports that:
- Latinos have become an especially significant part of the population of pet owners. Pet ownership in this community increased 44% from 15 million in 2008 to 22 million in 2018, a growth rate vastly greater than that experienced among non-Hispanic white pet owners. The number of Hispanic dog owners increased 59%. The number of Latino cat owners likewise increased 50%.
- The number of Asian pet owners grew at the similar rate (45%), between 2008 and 2018.
- During the same period, the number of African American pet owners also increased at a healthy rate (24%).