Prominent display makes typical coffee run convenient
KEURIG STAPLES MINI 4-WAY DISPLAY | US
size 4 x 2 x 4 ft.
POP type permanent
product category coffee
Contributing Shop! member: OSI Creative
This Keurig Coffee 4-way display provides 360-degree shopping access in primary perimeter traffic aisles within Staples. The rectangular shape gives shopping carts easy access around the display while accommodating inventory needs. J-extrusions on side panels hold large graphics in place and enable easy signage updates. Key statements at eye level reinforce branding messages.
Slotted uprights within the steel core enable injection-molded shelves to be adjusted to different heights. The materials provide structural strength for durability amid high-traffic conditions.
A commercial grade K-1500 Brewer is featured on one side, with adjacent signage providing key product benefits and directing the shopper to the Coffee Aisle to purchase the Brewer and other available K-cup Packs. Extrusion channels on the front of the molded shelves accommodate the large Staples order tags. This enables the K-cup Product packs to be merchandised clearly, facilitating restocking and shopper selection.
Staples ordered 1,145 displays—enough for over 90% of its U.S. stores. Both Staples merchandising management and Keurig marketing teams are pleased with the display’s performance.