In celebration of its 25th anniversary, Fish City Grill is launching a new logo and rebranding campaign designed to reflect the evolution of the restaurant. Fish City Grill’s new design and aesthetic changes will be revealed when its newest San Antonio location opens this spring. Meanwhile at all current locations, customers will first see the new logo uniforms and menus. Eventually, the new look will be carried out in every aspect of the dining experience.
The new branding was designed with the Fish City Grill customer in mind. As the company has grown to 20 restaurants, the customer base has also evolved. The stylized fish and cooler blue color palette was selected to appeal to today’s broader dining demographics without confusing current customers. It was also chosen to reflect the company’s core values of respect, inclusiveness, and integrity and its culture of creating an awesome place for team members and customers.
“We have been blessed with 10 consecutive years of positive same store sales growth,” says Fish City Grill Co-founder Bill Bayne. “And we want that trend to continue, so we have taken a proactive stance to keep our concept current and relevant.
“We believe the look and feel will be welcoming to a broader crowd while not alienating any of our current customers,” he adds. “We want to steer towards a look that feels coastal without being beachy. “It was important that this look organically showcase our commitment to freshly prepared seafood, and our scratch recipes, in a way that speaks to all of our customers.”