Compact cosmetic studio steals spotlight
AVEDA LIP FOCUS | US
POP type permanent
product category cosmetics and fragrances
size 2 x 2 x 5
Contributing Shop! member:
This cosmetic display operates as a mini studio ready to treat in-store shoppers. With a high-end, permanent design and a small footprint for placement, salons and mall locations benefit from implementing this easy-to-use, natural extension of the Aveda brand. The Lip Focus setup boasts a statuary bronze, powder coated metal to create a warm and natural feel without sacrificing durability, a much-needed feature for the rotating base design.
Seven stair steps in the design also gives a space for each of the hair color shades to be showcased with the corresponding lip shade. An organized product cabinet provides a home for each style for easy shopper navigation.
Aveda’s objective with Lip Focus display is to draw shopper attention to its new “Feed My Lips” collection while encouraging shopper exploration and trial. The collection features 23 new shades and is 95% naturally derived. The display also aids in shopper navigation by organizing the product in a way that recommends lip shades based on hair color.