Americans like giving sweets to the sweet, and many don’t shy away from being nasty as well. While 62% of custom messages on candy hearts offered by MyCustomCandy.com were sweet sentiments this year, 27% were naughty and 11% were just outright mean, the company reveals.
“It’s always a bit surprising that people go that far out of their way to send a solid middle finger to a tainted ex-lover,” says owner Sarah Hannington.
By individual state, Arizona, California, and Florida all came in on the naughty list.
The sayings varied from sweet and tender to naughty and just plain mean. While some Valentine’s lovers chose classic phrases like “love you forever,” others cussed out exes with phrases like “never again” and “i hate you.”
The classic chalky candy hearts for Valentine’s were invented in 1901 by the Chase brothers, founders of candy company Necco. Necco produced over 8 billion candy hearts each year, until their sudden bankruptcy mid-2018. The Sweethearts brand was bought by Spangler Candy Co. Meanwhile, MyCustomCandy formulated their own candy conversation hearts with the same shape and size of classic Necco hearts, but with different flavors and a more printable texture. The company custom prints on its heart candies for clients.