MANSCAPED, a US brand dedicated to men’s below-the-waist grooming and hygiene, has launched in the UK. A country that has been well ahead of the groin-grooming trend, according to the company, the UK is a particularly prime and vibrant market for the its products and accessories.
“British men pride themselves on being very refined, and rightly so. They are highly invested in fashion and grooming—and are certainly not new to manscaping,” says Katy Hopwood, MANSCAPED’s CFO, who was born and raised in the UK. “The massive volume of blokes who already manscape, coupled with their discerning taste in grooming products, makes this launch extremely exciting for us.”
MANSCAPED’s arrival across the pond marks the third international market entrance in less than two weeks for the fast-growing male hygiene brand.
“The UK is a large strategic expansion point for the company,” says Kevin Datoo, COO of MANSCAPED. “We experienced immense positive reception in Australia and Canada, and we anticipate the same in this populous and equally sophisticated region.”
MANSCAPED offers a full line of premium products that have become part of a daily ritual of more than 1,000,000 consumers in the US, plus thousands more in the company’s two new key markets. The intelligently designed product range includes precision-engineered tools, unique formulations, and accessories that ensure an effective and hygienic manscaping routine.
“At MANSCAPED, we aim to not only provide the right tools for the job, but to empower men and open the dialogue on below-the-waist grooming, hygiene, and testicular health,” says Paul Tran, founder and CEO of MANSCAPED. “The truth is, the UK has not only been manscaping for years, but British men and women haven’t been afraid to talk about it either. We are fortunate to capitalize on how powerful word-of-mouth is in the UK, and that Brits have no filter when it comes to pub talk!”
Dedicated to cultivating relationships directly with their customers, MANSCAPED offers a one-stop shop online at uk.manscaped.com. This platform allows consumers to purchase a range of packages and hygiene plans, get limited time offers, and even learn trimming tips and tricks on the brand’s blog. In addition, Brits can find MANSCAPED products on Amazon.co.uk with Prime and pickup options available. In-store retail updates are to come, following a successful national rollout in Target U.S. last year.