Smart home display sells out inventory within days
IROBOT LOWE’S HOME IMPROVEMENT ENGAGEMENT CENTER | US
product category housewares
POP type permanent Displays
size 3.17 x 2.34 x 8
Contributing Shop! Member Veritiv Corp.
Some displays skip over the fundamentals. Others practice them daily, ensuring they never go out of style.
iRobot’s and Lowe’s latest setup takes on a simple, orthodox approach, and it works. The display remains highly approachable for customers, helping Lowe’s create an immediate sales lift both in-store and online as numerous iRobot products sold out at the location in less than a week.
The display also has four module merchandising sets. By promoting both Roomba and iRobot mop products, the setup introduces first-time Wet Floor Care customers into the Robotic Floor Care segment while leveraging current Roomba customers onto new mops.
Materials like white and pearwood melamine, heat bent styrene, acrylic, and steel help make up the display’s framework. LEDs—both magnetic-backed and Plug and Play—give the display a lively touch, and easily refreshable graphics support new model introductions.