Category spotlight showcases multiple brands
TASTE OF TEQUILA | US
POP type semi-permanent
product category beverage – wine and liquor
size 5.5 ft. by 1.5 ft. by 5 ft.
client Jim Beam Suntory
Contributing Shop! member:
Designed to showcase Beam Suntory’s full line of tequila brands, the Taste of Tequila display features a neutral palette that allows the bottles to take center stage.
The display enables flexibility at retail to merchandise in a variety of ways. The units were manufactured in two different sizes: a larger unit that can be used as an endcap and a smaller version of the unit.
Both versions are equipped with wood-look shelving that appears to float. A white backdrop contrasts with detailing reminiscent of wrought iron arches shaped in a geometric pattern that resembles Mexican star pendants. “Taste of Tequila” messaging appears prominently at the top of the display.
The simple yet elegant aesthetic and multipart design were versatile enough to use in different retail settings while giving the consumer a more personal experience when choosing which tequila brand to purchase.