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Stylmark re-hires industry veteran Teri Mascotti

Stylmark, Inc. added industry veteran Teri Mascotti to its management team as the chief brand architect. Mascotti will lead the development of the Stylmark...

Southern Imperial, Inc. names new VP

Brent Ewing has been promoted to the position of VP, product development and strategic partnerships at Southern Imperial, Inc. In addition to his...

Green Seal cited as model for other eco-label programs

Green Seal has been awarded for a second time by the Global Ecolabeling Network (GEN) for following the standards of the international Organization of...

Supermarkets benefitting from more secondary displays

More than one in six supermarket purchases are made when a display with that brand is present in the store. The finding is among data from the 2012 POPAI...

Branding 101: Students want less tradition, more tech

Can that corporate marketing schtick. Brands need to toss out their traditional advertising to better connect with digitally dependent college students. A...

Branding on a budget

Rising prices in the majority of the creative services markets are making it important for buyers to plan their branding carefully to minimize their costs,...

Weighing the odds

Diet products fall out of favor as 91% of U.S. consumers prefer well-rounded diets For some Americans the new year marks the start of a new diet, but...

CSG forecasts slow start to 2016

Data from Chain Store Guide’s Consumer Spending report predicts a cool start to retail and restaurant spending. Understandably, many American adults will...