NEW WORLDS ARE DEFINED IN VIVID DETAIL THROUGH GRAPHICS AND COLORATION.Bold communication in eye-popping hues is among numerous features that emphasize categories and merchandise in a meaningful way inside this flagship store's large space. The combination of oversized, dramatic architectural elements and abundant ceiling height also creates clear focal points to define these world categories. Adding extra flair are oversized, internally illuminated light boxes placed in strategic locations.
The clear orientation of the front line, mid-floor, and perimeter fixtures creates an ideal visual reference from the main aisles. Dominant promotion presentations on endcaps and mid-aisle platforms communicate price in a style that's organized and compelling. The graphics and coloration further enhance the project by reaching out to customers searching for value and solutions — not just low prices.
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 2,000 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).