THIS FLAGSHIP'S SKYSCRAPER-STYLE ART DECO DESIGN promotes the brand's distinct take on classic American fashion. Rich interiors are varied in materials and tone. A decorative stair with an Art Deco-wrought rail connects the two levels, which separate the men's and women's product offerings.
Men's millwork is mahogany and nickel. Polished white lacquer and nickel comprise the women's millwork. The store also features limestone floors with accents of black cabochon. Area rugs are of sisal and velvet-cut carpet.
The new facade, within an existing corner site, anchors the brand within its chaotic urban context. This long expanse of street frontage includes a main entrance, display windows, and media walls. There's also a stand-alone watch salon with its own dedicated entry.
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 2,000 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).