WITH THE BUDGET'S INVESTMENT FOCUS ON QUALITY FIXTURES, this design for a one-year lease can be carried forward in another space. Locally sourced materials and Euro styling befit the European menswear brand. The team worked with existing suppliers for materials not in the current inventory, adding custom finish pieces to keep costs manageable while meeting European specifications. Another budget-concious measure involved refinishing the existing hardwood floor with a walnut stain suiting the brand aesthetic.
Led by one project manager as the client's main contact, the team delivered a full store for opening within eight weeks:
A gray finish on the existing facade evokes an elegant street front.
Classic materials—glass, wood, and metal—with LED lighting for product highlights and a painted faux brick wall for added texture complement the brand's clean, industrial, slightly edgy vibe.
A focus shirt wall features cubbies and color blocking merchandising in a clean, organized presentation.
A rift-cut wood veneer cabinet with a custom stain, framed in cold-rolled steel tubing, feels substantial, yet recedes so the product can be showcased. An optional storage cabinet below can easily expand the shirt open storage/selling space as needed.
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 2,000 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).