A BRIGHT AND ENERGETIC ENVIRONMENT AT THIS PROTOTYPE supports the "Fast, Fresh, Friendly" brand promise. Using consistent branding throughout the interior and exterior also adds to the unique, operationally effective environment that reinforces the company's reputation as a destination for freshly prepared, convenient meals. The design also features a drive-thru and gas canopy.
The Parker Companies, based in Savannah, Ga., operates 45 convenience stores called Parker's across Georgia and South Carolina. The prototype design includes an easy-to-duplicate kit of parts that will be rolled out during store remodels and into new stores.
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 2,000 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).