WITH ROLLOUTS PLANNED FOR 10 STORES IN SIX MONTHS, THE DEBUT OF THIS FIXTURE PACKAGE uses metal and melamine-covered MDF to deliver a modern, stylish look that's functional and offers easy flexibility. Allowing for cross merchandising also lets customers view the full range of clothing, accessories, and footwear.
Each fixture package kit of hardware, accessories, and signholders can be used for various presentations and different product displays, depending upon seasonality or new launches. Integrated signage kit assists with navigation. Including visual merchandise renderings showing all options and various capacities that can be achieved with each configuration benefits store team members in visualization and execution.
Sizing and parts were carefully considered. Modifying a shelf so that it can be angled or horizontal was important to the display and its capacity. Of equal concern was ordering a cost-effective lean list of components that can be stored with ease.
"Fit and function are key," according to Econoco Corp. "An off-the-shelf system that could be customized was key to the success of the project."
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 2,000 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).