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Econoco Corp./Sellutions store fixtures

Size: 3,500 sf

Completion: July 2015




WITH ROLLOUTS PLANNED FOR 10 STORES IN SIX MONTHS, THE DEBUT OF THIS FIXTURE PACKAGE uses metal and melamine-covered MDF to deliver a modern, stylish look that's functional and offers easy flexibility. Allowing for cross merchandising also lets customers view the full range of clothing, accessories, and footwear.

Each fixture package kit of hardware, accessories, and signholders can be used for various presentations and different product displays, depending upon seasonality or new launches. Integrated signage kit assists with navigation. Including visual merchandise renderings showing all options and various capacities that can be achieved with each configuration benefits store team members in visualization and execution.

Sizing and parts were carefully considered. Modifying a shelf so that it can be angled or horizontal was important to the display and its capacity. Of equal concern was ordering a cost-effective lean list of components that can be stored with ease.

"Fit and function are key," according to Econoco Corp. "An off-the-shelf system that could be customized was key to the success of the project."