El Palacio de Hierro touts its 125-year history with a gallery of brand artifacts at its Queretaro, Mexico, store. Photo: Hector Armando Herrera ##
Rebuilt after a devastating fire, Wendell August Forge in Grove City, Pa., celebrates its 90-year past in a History Room, part of a design by Herschman Architects. ##
AT&T’s Michigan Avenue store in Chicago recently added a “Journey of Innovation.” Photos: courtesy AT&T
The exhibit tells the story of communication, from the patent for the telephone to modern mobile technologies.
An AT&T tablet serves as a virtual tour guide.
Visitors interact with photo and video content, even augmented reality.
They see and hear about the most impactful moments in AT&T’s history.
Touch-enabled content screens make the visitor a participant in the experience.
Visitors can access factoids and other content.
The space celebrates the anniversary of the first telephone call, placed by Alexander Graham Bell on March 10, 1876.
His first words are immortalized in the space.
Two exhibits help illustrate the journey of innovation.
Replicas of historical artifacts include Thomas Watson’s notes recording the first-ever telephone call. ##
A Carhartt in Greenwood, Ind., uses an old school technique. Photo: Charlie Mayer Photography
A portrait of the founder is a focal point atop photos of actual workers. Photo: Charlie Mayer Photography
Hamilton Carhartt’s likeness is made of screws. Photo: Charlie Mayer Photography ##
Buffalo Exchange went on the road to celebrate its 40-year anniversary. Photos: courtesy Buffalo Exchange
A vintage Airstream trailer was converted into a popup shop and museum.
The tour included all 46 Buffalo Exchange stores nationwide.
Inventory from each store was displayed amid the founders’ historical photos and artifacts. ##
At this Watches of Switzerland store in London, a Time Wheel highlights significant moments since the brand's 1924 inception. Photos: Callison
The multilingual touchscreen allows visitors to spin the graphic to choose a time period.
Popup windows show details of classic watches, historical images, and film footage. ##
Joseph Cheaney's London flagship displays multiple elements of the brand's heritage, which dates back to 1886. Photo: James Newton
A 3D model of the factory rests atop a table next to exploded materials showing the shoe construction. Photo: James Newton
Wall-mounted bisected displays reinforce the quality heritage. Photo: James Newton
Original shoe lasts from Cheaney’s archive make a final lasting impression. Photo: James Newton ##
Timberland asked Dalziel and Pow to include a celebration of brand history in its London store design.
A wall displays key moments in the Timberland story with neon signage, vintage photographs, and original product. ##
Fossil proudly displays its tin product packaging, popular among collectors, in stores like this one in Carlsbad, Calif. Photo: Brian Maurer Studios ##
Chick-fil-A in Pasadena, Calif., devotes wall space to the company story. Photo: Victoria Jones Photography ##
FILA showcases its heritage with an entire museum in Biella, Italy. The sportswear brand redesigned its archives, reopening the museum in April 2016. Each of the nine renovated rooms presents images and collection pieces from a single sport or category that played a key role in the brand’s development.
Forward-thinking retailers are taking shoppers back through time. Logos and building plaques have long included phrases that reference the brand’s origin date. But today, historical data is enjoying its own space in-store to showcase brand heritage.
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 1,500 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).