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LEVERAGING RETAILERS’ PHYSICAL SPACE, stores are making lasting first impressions before customers even step foot inside. They’re expanding their presence, sometimes literally with structural elements that pierce the glazing or bulge out into mall corridors. Textural facades provide material continuity from the exterior to the interior, while tall structures and digital displays beckon shoppers from afar with prominent branding. Some storefronts position the retailer in the local community by serving as landmarks or expressing brand values; others take the store beyond the lease line to engage passersby with interactivity.


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