VISIBILITY PLAYS A KEY ROLE AT THIS FULL-SERVICE, HIGH-END DEPARTMENT STORE. An abundance of natural light emphasizes perimeter millwork, creating a well-lit beacon that draws customers to the product. Adding luster are eco-friendly, man-made veneers with an elegant, exotic feel.
Oversized perimeter areas and lower-than-typical floor fixtures keep display elements from being dwarfed by the height of higher-than-normal ceilings. Low floor fixtures also allow shoppers to view across each level. The light and airy fixtures avoid monolithic design as well.
Additionally, all outside walls have full-height windows due to the project's location in a high-rise building. Areas not covered by perimeter millwork are draped with fabric to control the natural light and the exterior window treatments. A cantilevered system supports the perimeter millwork and fixtures, giving millwork the appearance of floating above the floor.
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 2,000 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).