954-893-7300 welcome@shopassociation.org
Project: WHOLE FOODS MARKET, PLAYA VISTA, CALIF.

FEATURED MEMBERS:

DL English Design design, furniture/upholstery, in-store graphics, in-store signage, laminate, lighting, project management, visual elements, wall panel/molding, wall treatment

Size: 35,000 sf

Completion: June 2015

Photography: DL English Design

 


THIS WHOLE FOODS MARKET DESIGN CREATES A DYNAMIC, ULTRA-MODERN PALETTE OF BRIGHT PRIMARY COLORS AND SOARING ANGULAR FORMS that derive inspiration from the community's booming tech industry and its history as home to the former headquarters of the Hughes Aircraft Company. A diverse range of lightweight materials and architectural shapes reference forms seen on airplane wings, airports, and hangars. Marketing messages such as "rising above" and "living lofty" also reflect the community's values.

A distinct feeling of airiness also boosts the aerospace theme. Elements are translucent, thin, and uplifted high to define space but leave openness and flow. Ceilings are light and lighted high, giving a strong sense of openness and natural light.

Vibrant shapes and strong graphics combine into a visually appealing flow of materials and finishes that vary throughout the space, with none either dominating overpowering the other.